Is your e-commerce website no longer bringing in sales? No new leads? Here is the solution! Optimize your e-commerce website with UX design. It helps your business grow faster.
Sounds good, Right? No more worry. Today’s article brings all the must-know things you should know about e-commerce UX design in Australia. We are professional e-commerce website designers in Gippsland and surrounding areas with years of experience. So, let’s dive in!
Importance of UX Design in E-Commerce Web Design
An e-commerce website with better UX design practices will bring more sales than others.
We will explain with statistical evidence to get a clearer idea.
Benefits of having the best UX on your e-commerce Website
- The ROI on UX investments is 9,900% (UXCam)
- Increases conversion rates up to 400% (Intechnic)
- Raices a company’s KPIs in conversion lift by 83% (Intechnic)
- 8 out of 10 consumers are willing to pay more for a better customer experience (Intechnic)
- Companies leading in user experience have outperformed the S&P index by 35% (Intechnic)
Outcomes of Bad UX on your e-commerce Website
- 70% of online businesses fall (Intechnic)
- 90% of users won’t return to a website (Intechnic)
- Poor mobile optimization annoys 48% of users (Intechnic)
- 68% of users will not submit a form that requires too much personal information (UXCam)
- 79% of people who don’t like what they find on 1 site, go find another site (Intechnic)
Now you know how important it is to have a better e-commerce UX design. If you want to design your e-commerce website with UX optimization from a web designer near Gippsland, contact us now! We’ll bring more sales to your business.
So before going through UX design, It is important to know your customer’s journey of using your e-commerce web design. Let’s go through it.
Customer Journey on E-Commerce Website
Every stage of this journey is important for your website design. That’s why we said that UX design is the turning point of your e-commerce website. So, how can you satisfy every customer at every stage of this journey? That’s the job of UX design. Let’s take a deeper look at it.
Most Important Principles and Strategies for UX Design in an E-Commerce Website
What is UX Design?
UX design is the process of designing a system or product that provides an excellent and satisfying experience to its users.
Must-Have Principles for UX Design in E-Commerce Website
Utility
Designs the nature of the product or system to help users easily find and buy what they want.
In the image below, there are different categories of products in the store. Therefore, users can easily navigate to the product they are looking for.
Usability
Makes the customer journey clear and easy while avoiding unnecessary clicks, slowly loading pages, complicated menus, etc.
Accessibility
Optimizes the system to be able to use any type of users, such as people with disabilities (colour blindness, dyslexia, etc.) or those with less technical knowledge.
Desirability
Provides an enjoyable user experience that keeps them coming back.
What Strategies Make Better E-Commerce Website UX Design?
- Simplified and intuitive navigation
- Build an impressive homepage, highlighting the company logo, homepage footer, call to action, etc.
- Use visual elements in an effective way
- Expose a strong brand throughout the website
- Present sales funnel, following stages of Awareness, Interest, Analysis, Engagement, Purchase, and Retaining
- Showcase your products informatively and attractively
- Allow space for user feedback and review
The following diagram shows the homepage we created for the edPass website. The home page includes all the details about the functions of the app, testimonials, contact details, etc.
Conclusion
The user experience is really important for an e-commerce website. Because, better UX practices will convert the website visitors to customers seamlessly.
If the web developer consider the consumer behavior in a digital environment together with the UX design concepts, he can deliver a high converting e commerce website.
Following are more tips you can try to ensure your e commerce website gives the best user experience.
- Smart personalization engines take precedence in identifying customer intent to drive digital business profits
- Voice Interface is playing a vital role in UX designs
- Artificial Intelligence is the most important trend affecting UX now
- Adding modern and minimal designs to the website while ensuring ease of use
- Use a simple Sign-Up and Checkout process without too much personal information