The Power of Responsive Web Design

Does my business need a responsive website design? Yes, if you want to run your business with a flawless viewing experience among your niche market.

Today, your customer uses different devices to access your business website like laptops, tabs, smartphones, etc. They come in different variations, different screen sizes, orientations and brands like iPhone, Samsung Galaxy, Note, Blackberry, etc.

So, if you want more conversions from your website, you must ensure the best user experience for all your website visitors. In that case, a responsive website comes handy.

What is responsive web design?

In responsive web design, web developers create websites that offer the best user experience on a variety of platforms, including desktops, laptops, tablets, and smartphones.

According to W3C, a responsive web design automatically adjusts its design and content to match the size of the device’s screen. So, it ensures that the website looks well on all devices and screen sizes.

In the current digital environment, users access the internet via multiple devices. Therefore responsive website design is a must.

Showing the responsiveness of a website using mockups
An example of a responsive website design

The above image shows how the same website may look on different devices. So, this is an example of a responsive website design.

How does responsive web design work?

Basically, in responsive web design, we use CSS, HTML, images, CSS media queries, and adaptable grid-based layouts.

The grid-based layout determines the structure of the website, while media queries specify different styles based on the users’ device.

For example, we can specify in a media query that specific items should be hidden on smartphones while being displayed on desktops and tabs.

Using these methods, a website can dynamically change its content and layout depending on the size of the user’s device.

By the way, I have a comprehensive guide on what is a grid website structure and do web projects need it. If you are interested, you can read the article.

What are the key components of responsive web design?

According to a research paper I referred on responsive web design techniques, There are basically, three key components in responsive web design.

Well, I have already summarised what was in the research paper as follows.

Key component
Flexible Grid-Based Layouts
Grid layouts are flexible and can adapt according to the size of the device’s screen.
CSS Media Queries
Used to specify different styles for different devices.
Flexible Images
Adjust their size based on the size of the device’s screen to ensure that images look great on any device.

Why is responsive web design important?

Better User Experience

Responsive web design offers an optimized viewing and interaction experience across all screen sizes. Therefore, users can access and engage with the website more easily on any device.

Increased Mobile Traffic

If your website is responsive, users can easily access your website through their mobile devices without any problem. Therefore, your website’s mobile traffic will rise up.

Improved SEO

Search engines, such as Google, like responsive websites, because those websites provide a better user experience as well as they are easier for search engines to crawl and index the content.


Due to the rapid development of technology, new devices with different screen sizes come to the market more often. So, if your website is responsive, your website can adapt the design no matter what new devices come to market.

Reduced Development Costs

Rather than having different websites for different devices, you can save a huge cost by developing a responsive website.

Increased Conversion Rates

your responsive website can ensure your visitors will navigate through webpages and call-to-action sections seamlessly on any device. So, this means a responsive website can increase conversion rates.

How can I make my website responsive?

Start with a Mobile-First Design

Design your website with mobile devices in mind, and then gradually move forward by adjusting the design for larger screens.

Use a Responsive Framework

There are frameworks that provide pre-built responsive styles that can be easily customized. Bootstrap is an example of such a framework. So, if you prefer, you can use styles from these platforms. By the way, there are many limitations to using them.

Define a Grid-Based Layout

Use a grid-based layout to define the structure of your website, and make sure that the layout is flexible and can adapt to different screen sizes. You can use either a 12-column grid layout or a 16-column one.

Make Images and Videos Responsive

Make sure that all images and videos are responsive and will adjust their size based on the size of the device’s screen.

I strongly recommend you watch the video I added below. It will definitely give you superb knowledge about making responsive images.

Use Media Queries

Using media queries, you can specify different styles for different devices. Most of the time, I use media queries to hide some elements in mobile phones so that the layout for the mobile phone is smooth.

By watching this video, you can get a clear idea about how to alter your code with media queries to make the design responsive.

Test the website on different devices

Finally, you must test your website on different devices and screen sizes before launching the website.

How can I test my website’s responsiveness?

Using a number of different devices to test your websites is not practical at all. It will waste most of your resources.

So I’ll introduce some of my favourite online tools to test your website’s responsiveness. Some of them are free.

More importantly, these tools provide recommendations and suggestions to improve the responsive design of our website.

How do responsive web design and mobile-first approaches differ?

I have added a comparison of these two design approaches below.

Responsive web design
Mobile-first web design
Focuses on creating websites that adjust to different devices and screen sizes
Prioritizes the needs of mobile users and then expands design for larger screens
A flexible design methodology that ensures a seamless user experience across all devices
A design methodology that puts mobile users first in the design process
Focuses on creating a flexible website that adjusts to different devices
Focuses on designing a website that prioritizes mobile users

However, I recommend combining both these approaches when developing a website. Because the combination will definitely ensure a user-friendly end product.


Responsive web design is really important in the presence. Because we see many new internet-accessing devices with different screen sizes entering the market. So, you must ensure that your website is responsive to all these devices.

We can use CSS, HTML, responsive images, grid layouts, media queries, etc. to make our websites responsive.

Well, to kick off developing a responsive website, I suggest you start with a mobile-first design. However, with time, you can build your own procedure to develop responsive websites.

A responsive website can bring you many advantages; it will improve your website’s accessibility, user experience, and more importantly, its conversion rate.